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Web Marketing: Google AdWords

An Overview for Advertisers

  • Google AdWords is Google's online advertising program that lets you reach new customers and grow your business.
  • With AdWords, you choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad.
  • AdWords campaigns can be adjusted, paused and restarted anytime. In this way you can account of seasonal changes or changes to your budgeting goals.
  • You choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad.

Google AdWords 3 Simple Steps

What is AdWords?

 

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Optimized for Higher Conversion Rates

Colophon will build and manage successful Google AdWords campaigns for your business websites.

This is achieved through a combination of understanding your business and online marketing goals, and using industry best practices to create ads that increase conversion rates.

We communicate directly with Google representatives and keep your business connected with the latest and most effective tools available.

Each month your campaign analyzed based on performance, and tweaked to further improve conversion rates.

Our process is based on:

1. Market Analysis

2. Campaign Building

3. Reporting

4. Refining & Further Optimizing

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