Colophon Provides Advertising Boost For Charleston Home + Design

For Colophon New Media’s latest project, the company worked with well-known local magazine Charleston Home + Design to monetize the publication’s substantial website traffic.

The incorporation of static advertisements required a full website redesign.

Colophon is proud to highlight that it was able to incorporate 17 unique ad spaces on the CH+D website on a tight timeline.

In a nutshell, Colophon’s objective was to revamp the look of the CH+D website to introduce static advertisements throughout, but in a way that would not overpower the user experience. 

To ensure that CH+D’s new website ads would deliver the most value, Colophon created a handy “spot map” for the site.

This tool provides the CH+D team with the ability to control where it places each ad on the backend. The build ensures that the team can manage their advertising placements in-house for the long-term.

With all of this prominent publication’s advertising capacity now optimized, CH+D has been able to monetize its substantial website traffic like never before, bringing great visibility for the magazine’s trusted local partners.

Learn more about this project by checking out our Charleston Home + Design case study.

Click here to get in touch with Colophon New Media today.