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Case Study for: Health Care Professionals

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Physicians Preference Pharmacy based in Houston TX that specializes in compounding bioidentical hormone and thyroid therapies.

 

When longstanding client Hotze Compounding Pharmacy rebranded in 2018, they once again turned to Colophon New Media for a website with a fresh look and enhanced capabilities. 

Colophon designed and built a new website under the new brand, Physicians Preference Pharmacy.  The new site, PhysiciansPreferenceRx.com offers expanded services, including:

  • A detailed drug catalog
  • A dedicated practitioner section targeted toward physicians who prescribe compounded drugs
  • A database of compounded drugs and the information about them available online
  • An ecommerce platform for prescription refills
  • A new, fully-featured blog integrated into the platform with content migrated from their legacy website

CNM developed the PhysiciansPreferenceRx site using a mobile-first approach. The latest direction in web design, mobile-first doesn’t neglect desktop but ensures that sites load and perform optimally for mobile devices, which now account for the largest – and still growing - percentage of web use.  In fact, the new site earned excellent scores for both mobile and desktop use on the Google speed and usability test platform – a critical component in search page ranking.

A state-of-the-art Wordpress content management system (CMS) offers fast, secure and easy site updates from any device. In addition, Colophon provides a robust program of search engine optimization (SEO), business-grade hosting and ongoing technical support. 

For more information on web design and development, web hosting, and web marketing services, contact Colophon New Media today.

 

 

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