888 222 5705


Case Study for: Marine Sales & Services Company

Customer: Wellington Yachts Partners

See All Case Studies

Wellington Yachts Partners

Wellington Yacht Brokers is experienced team of brokers based on Portsmouth RI.

Designing and Building a Yacht Broker Website Using the Yacht World API

The partners at Wellington Yachts originally came to Colophon to explore how they could upgrade the look and feel of their legacy website while continuing to benefit from high quality search visibility they had built over many years of managing their web presence. Colophon proposed a complete re-design utilizing the Yacht World API to automatically sync their exclusive listings to the new website.

Programmed on the WordPress platform, the new website has custom design, and full suite of custom tools and settings to allow Wellington administrators to have total control over all of their listings and other website content.

Yacht World essentially runs a monopoly for boat listings around the world. Unlike other real estate MLS systems that vary country to country, if a broker wants to gain international exposure for a boat, they need to be list it with Yacht World. Working with custom specification set by the Wellington Partners, Colophon built a system that syncs with a data feed on a regular schedule and keeps the website up-to-date with a single data entry point on Yacht World.

To add greater flexibility for listings that are intentionally left out of the Yacht World public display, Colophon created a system for loading boats directly to the website. The records flow seamlessly into the display and.

The websites also includes a “Broker-on-Call” feature that automatically rotates assigned brokers to collect leads generated by the website. All data submitted from the site is collected in website’s content management system.

Hosted on a low-tenant, powerful web server, is kept secure and updated by 24/7 monitors and software upgrades.



See more Case Studies

Get started with a plan for your company