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Case Study for: Product Manufacturers & Distributors

Customer: Origin Point Brands

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Origin Point Brands

Origin Point Brands is a home improvement wholesaler based in Charleston SC.

Origin Point is a home improvement supplier with several labels, from window screens to fencing to pet enclosures and more. They know that, at the local level, SEO algorithms prefer specialization over generalization, e.g., “aluminum fence” vs. “home improvement.” This means that each of Origin Point’s brands should ideally have their own website to earn concentrated search engine results. 

How did they develop a “family” of websites that stand alone and stand together? They turned to Colophon New Media. Together we designed compatible themes for their various brands. Then we built the Origin Point portal that introduces the company and provides links to their screen, pet enclosure, and fencing sites.

Responsive design means the new Origin Point website works flawlessly on all devices and platforms, with an emphasis on mobile. And a state of the art Wordpress content management system (CMS) offers fast, secure access and easy website updates from any device.

For more information on web design and development, web hosting, and web marketing services, contact Colophon New Media today.



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