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Case Study for: Professional Sales & Services

Customer: Great States Products

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Great States Products

Great States Products offers roof cleaning products for residential and commercial customers nationwide.

Great State Products previously ran two ecommerce website with their inventory of products divided between two brands. The websites were very old and outdated and created roadblocks in their ecommerce operation.

The challenge that lay in front of Great States Products was how to provide an improved user experience for buying their popular products while rebranding two companies into one, without disruptions to their current customers and sales pipeline.

Colophon designed a new website to integrate products from both brands into one powerful new site. Built on the WordPress platform with WooCommerce ecommerce, the site makes it easy to browse and easy to make a purchase from any device.

All products from the two legacy websites were added and optimized, and a set of helpful articles and FAQs were integrated to the site.

The new website was then launched and the legacy websites remaining live for a period of time. This allowed the new site to gain traction online while Great States alerted their customer base that a new website was now live. The legacy domains were redirected to the new site after several weeks.

Hosted on Colophon's WordPress-optimized servers and backed by Colophon's unlimited support, Great State Products is now thriving.




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