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Case Study for: Professional Sales & Services

Customer: Gregory S. Forman, Attorney At Law

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Gregory S. Forman, Attorney At Law

Gregory S. Forman is on the most experienced family law attorneys in the United States.

Greg Forman came to Colophon for a website redesign. After years of managing his legacy website - which had built excellent search visibility and a reputation for high quality legal information - it was time to upgrade. The legacy website was very dated looking, was not mobile friendly and required some re-organization of content.

The project included a complete design upgrade, a migration of hundreds of pages of WordPress content, settings and subscribers, and plan to enhance search visibility over time. Further, while a logo is not a primary driver of business, let alone in legal services, GREGORY S. FORMAN really had no brand identity - as the logo was simply plain text. So as part of the project Colophon developed a new logo and enhanced brand image for the firm. 

A critical part re-developing website and getting it re-launched is the preservation of search visibility that has been hard won over years of writing and website maintenance. Mr. Forman's legal blog is read by other legal experts across the country and includes 1000's of pages with links, videos and related media included. The family law blog posts are well-written and authoritative, and they drive business to Mr. Forman's firm. Colophon created migration procedures that kept all key parts of the legacy blog in place and integrated them to a new, state-of-art Word Press website. All subscribers to the blog were migrated, and a more robust email notification system was installed.

The site navigation was streamlined, and a new site-wide search system was installed. The new is hosted on a powerful WordPress-optimized server and supported by Colophon's dedicated support team. The site is protected by a full security suite and protection plan that keeps the website running safely and efficiently.

Logo Options During Design

Logo options created during the logo design work phase of the project.



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