888 222 5705


Case Study for: Professional Sales & Services

Customer: The Pool Care Pros

See All Case Studies

The Pool Care Pros

The Pool Care Pros is a leading pool maintenance and installation company based in Charleston, SC

The Poolcare Pros know the value of a good website. For many busy home improvement companies, their website IS their sales department, able to make sales calls in IOP, Summerville and West Ashley all at the same moment. The website can provide - in a clear, consistent voice - a complete picture of their products and services to an eager public. However, for a website to do its job reliably, you need a powerful Content Management System (CMS).

A CMS “manages the creation and modification of digital content” and  the operative word for small business is Modification. Over time, as you chase what works, your product, policies, and market will change. Your website needs to reflect those changes and it would be nice if you didn’t have to pay development fees to your digital marketing firm every time! When The Poolcare Pros turned to Colophon New Media for a site overhaul, one of the first decisions was to migrate to Wordpress from Drupal.

Drupal is one of the originals in this realm and it has earned its reputation for internet firepower. However, that muscle sometimes brings complexity and a steeper learning curve which can be overwhelming for the office administrator when it comes to programming “This Week’s Special!” The ease of use that agencies promise their clients sometimes doesn’t materialize and unfortunately, this can lead to website neglect. (Quick - when was the last time you updated your blog?!!)

Ease of use, particularly for the client’s self-administered updates, is a chief draw for Wordpress and is one of the pillars of its success. This is one reason (along with secure hosting and tons of tech support) why Colophon switched to WP after years of success with our own custom home-brew CMS.

Colophon is proud to be serving The Poolcare Pros, a local small business that truly “gets it” when it comes to digital marketing. If YOUR business would like to dip a toe into the digital marketing pool, we say “come on in – the water’s fine!” Contact us today



See more Case Studies

Get started with a plan for your company