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Case Study for: Insurance Brokers & Agents

Customer: David M Gilston Insurance Agency

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Working with our design partner Einstein Design Inc, Colophon completely rebuilt the website for The David M Gilston Insurance Agency of Charleston, SC.  The Gilston Agency is one of the largest health insurance agencies in the southeast and services a large part of the South Carolina community.

Colophon developed the first website for D Gilston in 2006 with a design that met the goals of the agency and its over 300 agents. At the end 2010 Gilston started work with Colophon and Einstein on strategic and technical goals for the new site. Launched in January 2011 the new website is stunning and easy to use - servicing both the company's consumers and agents.

The redesigned site includes a host of powerful new features including a services display system, agents area, a calendar, an Agent Blog and a polling widget for collecting feedback from the public.

Content for the new site is controlled through Colophon's powerful Site Manager content management system, offer the ease of content updates by multiple administrators in fast, browser-based system.

Colophon provides D Gilston Insurance with secure, reliable hosting services in our super-fast business data center, as well as maintenance and industry-leading support.


Key Website Features

  • Services System
  • Social Media Feeds
  • Calendar of Events System
  • Agents Display
  • Polling Widget

Key Business Productivity Features

  • Enterprise Content Management System
  • Blogging System with WordPress
  • Ultra-Fast Web Hosting Service
  • Web Analytics System




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