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Case Study for: Professional Sales & Services

Customer: TranBen, Ltd.

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TranBen, Ltd. is a nationwide provider of transportation vouchers. Headquartered in Charleston, SC, TranBen works with municipalities throughout the United States to administer commuter benefits programs with quick turn-around, no administration fees and ongoing support.

TranBen's legacy website did not provide the right brand image or content to their customers and prospects. With number large sales opportunities ahead of them, TranBen needed an immediate update to their web presence. Colophon worked with TranBen to schedule a two phased project. In phase I a micro-site was developed to provide a high-impact message in advance of a sales meeting. The micro-site took all TranBen content and boiled it down to the core needs - explain the service, and offer a call-to-action to order.

In Phase II, the complete website will include an upgrade to the order form, additional content for existing customers and an enhanced interface for new navigation.

 

Hosting & Maintenance

The TranBen website is hosted at Colophon's state-of-the art data center in Arizona. The site runs 2 analytics programs, including Google Analytics. Maintenance and updates are handled by Colophon in a worry-free support plan.

 

 

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