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Case Study for: Professional Speakers and Authors

Customer: The Speaker Agency

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The Speaker Agency

The Speaker Agency is a leading provider of Keynote Speakers & Entertainment for events around the World...

Colophon New Media has been providing The Speaker Agency of Los Angeles, CA with web design and development, hosting and marketing services since 2004. The company decided to upgrade their web presence and Colophon planned, designed and rolled-out a new generation site with upgraded features and tools.

This is the 4th  upgrade of the Speaker Agency website over the past seven years. Under Colophon's management, web design has been kept fresh and technology has been kept up-to-date to best serve the company and its clients.

The Speaker Agency 3rd Generation Website
The 3rd generation website helped to grow the company and increase its international exposure.

The new Speaker Agency website includes an enhanced display of speaker and entertainer data that is supplied by a third party. Each day the website pulls new data from the third party system, staying up-to-date with the latest information from their industry.

With a completely recoded platform and highly efficient content managment tools, The 4th generation Speaker Agency website is highly optimized and stays current with frequent content updates.

Content for the website, including the third party data, is handled by Site Manager - Content Management System (CMS) . This easy-to-use platform allows The Speaker Agency admin and sales team to login from anywhere connected to the Internet and quickly update their core content.

Site Manager also includes custom applications that were developed specifically for The Speaker Agency. Sales team members use a custom "eProposal" system to distribute web-based proposals to their business prospects. When an eProposal is completed by a client, it is captured in Site Manager and also syncs with The Speaker Agency SalesForce account. Colophon worked with a California -based SalesForce consultancy to create this powerful connection between The Speaker Agency website and SalesForce.

Seth Dechtman, the Managing Director of The Speaker Agency said:

"The custom application development that Colophon has done for us provides solutions to our specific sales needs, and it greatly speeds the process of working with SalesForce, as the data is completely synced with our website and eProposals. Colophon also handles our email marketing, and when leads are generated through the emails we are able to connect with our prospects quickly and effectively."

Special Business Productivity Features

  • Data Sync with eSpeakers Industry Leading Database
  • Custom eProposal Application and Sync with SalesForce
  • Custom Forms
  • Social Media and Blogging Tools
  • Custom Content Management
  • News and Events System
  • Email Marketing Services



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