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CNM Creates Viral Email Campaign for International Best Seller Jungle.

October 03, 2005

CNM is proud to have been selected to develop the multimedia segment for the viral, email campaign promoting the book Jungle, by Yossi Ghinsberg.

Working for Greenleaf Book Group in Austin TX, CNM followed the requirements of a storyboard conceived of by the Greenleaf team, and worked closely with them refine the marketing message. The FLASH-based multimedia segment ultilizes text, animation and sound to create a short, high impact "trailer" for the book. The piece also, includeds a "Send to a Friend" feature and offers links to information and purchasing through Amazon.com.

Jungle tells a harrowing, true story of survival as four men get lost in the Amazonian rainforest. The story is a tale of fortitude and physical endurance in one of the most dangerous and unpredictible landscapes on the planet.

CNM also hosts the files and will use advance web statistics/analytics software to track the traffic that the campaign generates.

 

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