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Paid Search (Pay-Per-Click) Advertising

An Overview for Advertisers

Using Google AdWords, Facebook, YouTube paid search campaigns work to target your customer demographic, drive traffic to your website and convert visitors to customers.
With Paid Search, you can set you budget and change your budget as your business requirements change.Campaigns can be adjusted, paused and restarted anytime. In this way you can account of seasonal changes or changes to your budgeting goals.
You choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ads.

What is AdWords?

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Optimized for Higher Conversion Rates

Colophon will build and manage successful paid search campaigns for your business websites including Google AdWords, Facebook, YouTube and Remarketing campaigns.

This is achieved through a combination of understanding your business and online marketing goals, and using industry best practices to create ads and content that increase conversion rates.

As Google Partners we communicate directly with our dedicated Google support representatives and keep your business connected with the latest and most effective tools available.

Each month your campaign analyzed based on performance, and tweaked to further improve conversion rates.

Our process is based on:

1. Market Analysis

2. Campaign Building

3. Reporting

4. Refining & Further Optimizing

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