An Introduction to Organic Search Rankings
The goal of content marketing is to boost organic visibility for your market area so that your website is found by relevant key searches. Organic search results are those that are not paid. The goal here is to rank highly for key search terms in Google based on the how Google sees your site. This is called “PageRank”. Google determines whether your site is important for these terms and then ranks your site in the search results based on this rating.
The power of organic search results is that they persist over time. It costs money to build PageRank, but the content lives online “forever”. An important component of earning good PageRank is the generation of good content that is interesting to prospects and attractive to the Google bots.
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