Search Engine Optimization (SEO)

The Website Marketing Analysis and Organic Optimization service provides your company with a comprehensive report which is aimed at improving your website's current search engine visibility and provides a strategy for improving search results in the long term.

Colophon New Media specializes in proper techniques that employ legal and fundamentally sound computer science methods to help websites achieve good search rankings over time.

The Marketing Analysis and Organic Optimization Report Includes:

1. Consultation with your marketing department in order to define goals for the company website and key search terms for optimization
2. A competitor analysis with a focus on the competitor websites gaining the best search results
3. An inspection of all web page templates in order to discern the quality of the page construction with regard to search optimization
4. Keyword analysis and collection (This will be done with both software analysis as well as in consultation with your marketing team.)
5. META Data instructions including step by step lines of code and where to install it on your current site.
6. Maintenance recommendations for the long-term addition of content to your site. It may be necessary for our developers to install an articles or news and events system in order to add relevant content on a regular basis.

Colophon can also work with your company on a monthly basis, to add content, build strategic links and improve your search rankings.

A poorly constructed website can make your site almost invisible to search engines. Even worse - if your developer has used "tricks" which fall afoul of Google's rules - it can get your pages penalized and they will altogether disappear from the search results pages.

While there are no guarantees with search engines, a sound marketing strategy, using appropriate techniques, will beneficial to your website marketing campaign. Proper application of search engine optimization techniques will yield better search results over the long term.