St. Barts Yacht Sales Gets Fresh, Upgraded Design

Colophon recently helped update the website for longtime partner St. Barts Yacht Sales following the acquisition of the company by North Point Yacht Sales, providing a gorgeous new St. Barts Yacht Sales website for an exciting new chapter.

One key to the success of this project was following the same steps that we took to help elevate a number of clients in the boat brokerage industry, which we spelled out in detail back in April. Speaking of which, our full post on the best way to optimize your boat brokerage website is one click away.

An essential aspect of this project was refreshing the design while streamlining the layout/navigation and emulating the look and feel of NorthPointYachtSales.com.

More than anything, though, our goal was to give St. Barts a crisp website that would A) showcase the company’s impressive boat selection and B) make it easy for visitors to the site to find just what they’re looking for.

The new St. Barts site showcases a number of the key tenets we detailed in our our post on boat brokerage website optimization. There’s no better example of Colophon’s prowess at incorporating top-notch, industry-specific APIs than this site’s use of the YachtWorld API to showcase its secondhand catamarans.

For more about the ins and outs of this project — and all the highlights of the end result — click here to check out our St. Barts case study.

And if you’re in need of any help updating, advertising or otherwise improving your own company website, please don’t hesitate to get in touch.