Structures | Alair, one of Charleston’s premier custom home builders, asked us to evolve their website without losing what made it special. Instead of a ground‑up redesign, we set out to preserve their elegant custom WordPress theme while rebuilding the sitemap, refreshing key pages, and updating copy and photography. Content strategy support from Hey Milk Truck helped align the message with what today’s buyers want to see.
Our approach was surgical: modernize where it matters most. We restructured navigation for clarity and SEO / AEO, designed new page layouts and refined global components to deliver a crisp, contemporary feel.
The result is a thoughtful refresh: the design Structures’ customers love, with the storytelling to match. Updated visuals and sharp designs bring Structures | Alair’s portfolio to life, guiding prospective clients from inspiration to inquiry.
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