As most yacht brokers around the world will agree, it is critical to have your boats listed with YacthWorld in order to get good sales exposure for your inventory of boats. While there is debate about the pricing of the service, there is general consensus that YachtWorld offers a good place to enter and manage boat listing. However, this is just the first step in managing boat inventory.
A great challenge is presented when trying to have an attractive display of boat listings on a yacht broker’s website. A proper display requires an API connection with YachtWorld and a rock-solid website that can display the listing in a searchable, attractive presentation.
The process starts by contacting your YachtWorld representative and getting access to the correct API for your service plan with them. You then provide the API keys to Colophon and we take it from there. Your boats will displayed directly on your website in a stunning display.
With your boat inventory fully up-to-date on your website, the focus becomes generating leads. A good website boat display system helps to generate sales leads and route them to the correct contact or broker on your team.
On a regular schedule, the Colophon system syncs to your YachtWorld listings and updates your website several times a day. YachtWorld / BoatWizard becomes your single point of data entry for boats and your website stays up-to-date.
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