Case Study for:
Live To Play Charleston

 The Company

LTP CHS (formerly known as LTP Tennis), the owner of CreditOne Stadium, is well-known to tennis fans in the Lowcountry.

The state-of-the-art Daniel Island venue hosts the Credit One Charleston Open (COCO), an annual WTA Tour event whose 2025 edition just crowned Jessica Pegula as champion. Pegula, like many young players in Charleston who are now aspiring to reach the heights of the tennis world, trained at the Daniel Island facility in her early 20s under former ATP pro Michael Joyce.

LTP CHS Daniel Island (open to members, non-members) highlights:

• 14 clay courts
• 6 hard courts
• 8 pickleball courts
• 1 padel court

LTP CHS Mt. Pleasant (members-only club + world-class academy) highlights:

• 9 clay courts
• 7 hard courts

 The Challenge

The main purpose of the rebrand was to express that while LTP CHS is a fixture in tennis, that’s not the only thing the academy offers.

Pickleball and Padel have both exploded in recent years, and in Charleston, LTP CHS has played a huge part of the growth of both sports.

The Daniel Island LTP CHS location may have gotten its name as a tennis venue, but it’s also become a must-stop for the rapidly growing number of pickleball and padel players in the area. With eight pickleball-specific courts and one for padel, if you’re into racket sports, there’s no better place for you than LTP CHS, Daniel Island, and the organization needed its updated, rebranded website to reflect this embrace of all three sports.

 The Process

Colophon once again stuck to its proven three-phase web development process to program the sprawling new website.

A digital home featuring everything there is to know about a massive organization like LTP CHS was no small undertaking. That meant that in order to pull this off, Colophon had to employ outstanding organization as it produced and fine-tuned one unique template after another. The result, as you can see, is an easy-to-navigate, mobile-friendly destination for everyone from casual local tennis players looking to book some court time to parents of future stars like Pegula.

Colophon is also providing LTP CHS with its online lead generation expertise and vast suite of digital marketing services, including Google ad campaign management, to help the site increase and capitalize on web traffic.

 The Solution

The new LTP CHS website showcases all of its outstanding tennis (hard and clay), pickleball and padel courts with a video showcasing players of all ages and ability levels working on their game at both locations.

It also makes it easy to book tennis, pickleball and padel lessons and/or some court time for your next visit, plus bios of all the leadership, coaching and training staff who call LTP CHS home.