Case Study for:
Just For Fun Playgrounds

 The Company

Just For Fun Playgrounds is a well-known playground equipment manufacturer that has become a staple in the region over the last three decades.

Customers throughout Charleston and beyond have come to trust Just For Fun’s unique turnkey solution. All a client has to do is let Just For Fun Playgrounds know what kind of set it wants — and where it will be located — and the company takes care of everything else, from the design and manufacturing to the final steps of installation. 

A key piece of Just For Fun’s offering that sets it apart from the competition is its ability to A) customize a playground to a client’s specifications and B) tailor any project to fit its architectural and environmental surroundings.

 The Challenge

The emphasis of this website revamp was modernization (as anyone in web design can attest, since 2019, a ton has changed on this front).

The new Just For Fun Playgrounds website is more visually appealing and easier to navigate than the previous version, and it’s also a mobile-friendly showcase of everything the company offers to prospective customers.

That’s not all, though.

Colophon also flexed its copywriting muscles on every page of the new website, fleshing out each section with data-driven, keyword-optimized copy to maximize lead generation. On a related note, each page — starting with the homepage that greets site visitors — was designed with SEO in mind. This means throughout the site, leads are effectively funneled to conveniently placed CTAs.

 The Process

Attention to detail is a non-negotiable in all of Colophon’s work, and sites of this scale are no exception.

The work that went into Just For Fun Playgrounds’ new site was just the latest example of our ability to rigorously edit and tweak a new (or in this case, revamped) website until it offers exactly what the client is looking for.

Companies anywhere in the broad realm of construction are hyper-focused on details, and we’re proud of our proven ability to nail even the most minute aspects of our own (digital) construction projects.

In this project, one specific example of our emphasis on detail that is worth highlighting is the banner design showcasing all of Just For Fun Playgrounds’ content. The effective final result is the fruit of a number of last-minute, worthwhile iterations in close collaboration with this valued customer to ensure we showcase their work in the correct light.

The Colophon team lives for “tweaks” — we know how important these finishing touches are for our customers looking for the best, winning concept.

 The Solution

To best understand what we’re talking about here, we encourage you to visit the new-and-improved Just For Fun Playgrounds website, which shows off all of the following:

• Just For Fun’s impressive portfolio of work
• Thorough explanations of all the types of equipment the company provides
• A detailed about page telling the company’s story, from its inception to the present day
• A dedicated, can’t-miss contact page, which complements all of the easy-to-find CTAs throughout the sprawling website