Case Study for:
BEHKO Group

BEHKO Group came to Colophon New Media as part of their rebrand efforts. Formerly known as Berenyi, Inc., the new leadership team was ready to open a new chapter for the company following their acquisition. BEHKO — a styled portmanteau of the new partners’ names — honors the craftsmanship and legacy of Berenyi while leading the organization into a new and exciting future.

Colophon was proud to support the rebrand as BEHKO’s website partner, creating a new website aligned with the refreshed logo, color palette, and branding guidelines.

 

 The Company

BEHKO Group provides design-build, engineering, and construction management services throughout the Southeast. With a longstanding reputation for quality and craftsmanship, the company’s rebrand reflects a renewed vision of innovation, collaboration, and forward-thinking growth.

 The Challenge

The BEHKO rebrand launch had a tight timeline, requiring the new website to go live in sync with the public unveiling of the brand. Unlike typical projects that follow Colophon’s Three‑Phase Development Process, this engagement demanded an accelerated schedule without sacrificing design quality or technical precision. The goal was to reskin the existing WordPress framework while adding fresh content to tell the BEHKO story — preserving legacy context where valuable and aligning fully with new brand standards.

 The Process

practices honed from our tried-and-true process and 20+ years of experience, especially in the construction and architecture industry

– Quickly audited and mapped legacy content for re‑use and SEO value Search Engine Optimization.
– Applied BEHKO’s new visual identity — including the updated logo, typography, and color system — to a modernized layout.
– Implemented design‑system‑level refinements to maintain responsiveness and visual harmony across devices.
– Integrated new content that tells the story of BEHKO’s leadership transition while preserving the heritage of Berenyi’s decades of craftsmanship.
– Delivered and deployed the new website on time, ensuring a flawless launch aligned with the company’s rebrand announcement.

 The Solution

The result is a sleek, visually cohesive website that celebrates BEHKO’s new brand identity while honoring its legacy. The refreshed design — built in the new blue‑and‑steel palette — effectively communicates both continuity and evolution. Customers and partners can now clearly understand the transformation from Berenyi to BEHKO and the company’s vision for the future.

The project highlights Colophon’s ability to adapt to non‑standard timelines while maintaining quality and precision. With the new site live, BEHKO is positioned to grow its brand presence across the Southeast with confidence.

Explore more Colophon projects:
Structures | Alair Case Study 
H2 Builders Case Study 
SouthCon Building Group Case Study
Colophon Portfolio

 
 
 

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