Case Study for:
Bert’s Market

Bert’s Market is the only grocery on Folly Beach. But that is not what makes it special. Bert’s an eclectic destination for the Folly visitor that always provides friendly service, convenient groceries and tasty meals.


 The Company

Bert’s Market tag line says it all:
“Patronized by freaks, surfers, skaters, crunks, retirees, tourists, stoners, day trippers, hippies, hipsters, and regular folk., Bert’s is the rockingest grocery in town.”

As a Folly Beach icon, the market is a wonderful place to meet, eat and have a laugh with tourists and locals alike.

 The Challenge

While Bert’s has always had an avid following and strong brand identity for those who know it, its web presence for online visitors was lacking. The legacy website was attractive but not well maintained, was not optimized for its search market, and was missing key features. The goal of the website re-design was to improve customer service by creating a fresh new look and feel that represented the Bert’s brand well, and to provide quick and easy access to key information that Folly Beach visitors would need. The website would also need a shopping cart, an easily updated food menu system, and a way to advertise job openings.

 The Process

Colophon New Media worked directly with the owner of Bert’s to:

  1. Collect all assets for the project.
  2. Design a new custom WordPress theme.
  3. Program a powerful backend for content management.
  4. Install a shopping cart.
  5. Optimize the site for local search.
  6. Rollout and maintain the new site.

 The Solution

Colophon provided Bert’s with some exciting new design ideas for the website and very quickly narrowed it down to a winning look. Colophon’s WordPress development process focuses on clean, custom themes and content management tools that are tailored to the exact specifications of the company management. A full suite for customer content management tools was installed.

Bert’s new website offers visitors quick access to key content while offering the website owners quick access to make updates.

The website is hosted on a WordPress-optimized web hosting service with a full security suite and automatic software updates.



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