Case Study for:
Health Care Professionals Physician’s Preference Pharmacy


When longstanding client Hotze Compounding Pharmacy rebranded in 2018, they once again turned to Colophon New Media for a website with a fresh look and enhanced capabilities. 

Colophon designed and built a new website under the new brand, Physicians Preference Pharmacy.  The new site, offers expanded services, including:

  • A detailed drug catalog
  • A dedicated practitioner section targeted toward physicians who prescribe compounded drugs
  • A database of compounded drugs and the information about them available online
  • An ecommerce platform for prescription refills
  • A new, fully-featured blog integrated into the platform with content migrated from their legacy website

CNM developed the PhysiciansPreferenceRx site using a mobile-first approach. The latest direction in web design, mobile-first doesn’t neglect desktop but ensures that sites load and perform optimally for mobile devices, which now account for the largest – and still growing – percentage of web use.  In fact, the new site earned excellent scores for both mobile and desktop use on the Google speed and usability test platform – a critical component in search page ranking.

A state-of-the-art WordPress content management system (CMS) offers fast, secure and easy site updates from any device. In addition, Colophon provides a robust program of search engine optimization (SEO), business-grade hosting and ongoing technical support. 

For more information on web design and development, web hosting, and web marketing services, contact Colophon New Media today.


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