Case Study for:
Health Care Professionals Trident Anesthesia Group

Trident Anesthesia Group is a physician-led and owned anesthesia services leader in South Carolina.


 The Company

Trident Anesthesia Group is a highly trusted name in the Charleston healthcare market. The Group has nearly five decades of service and more than 100 practitioners on-staff in a wide array of large hospitals and smaller practices.

 The Challenge

Their brand, though quite dated, was well known and established; any update or refresh had to be executed with the greatest care.  Trident Anesthesia Group turned to Colophon New Media to help them bring their vision to fruition. Colophon worked directly with the group’s CEO, Charles Mewshaw, to undergo a company rebranding and website development project.

 The Process

The first step was to identify the core qualities (QUALITY – COST – SATISFACTION) and bring them to life with a new logo, tagline, and graphics. Colophon also undertook a comprehensive web re-design project. Colophon organized all content, wrote and edited copy, and supplied a professional photographer to shoot staff portraits. The results are fresh and new, but always mindful of Trident Anesthesia Group’s premier placement in Charleston healthcare.

 The Solution

Colophon built the website using the robust WordPress content management system (CMS) that allows for easy content updates when necessary. The site utilizes fully responsive design for optimal display and function across all devices, and it is hosted on an optimized, highly secure WordPress server.

For more information on web design and development, web hosting, and web marketing services, contact Colophon New Media today.


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