Case Study for:
Chronic Care Staffing

 The Company

Since its launch in 2015, Charleston-based Chronic Care Staffing has served a range of health systems and practices nationwide.

In addition to its primary service, chronic care management, CCS also offers health risk assessments, remote patient monitoring, virtual clinical staff augmentation and more, including screening and testing offerings. CCS’s sister company, Millenia Medical Staffing, is a travel nursing organization that has been around for 25 years.

 The Challenge

CCS recently tapped into Colophon’s marketing expertise for an SEO boost.

As anyone in marketing knows, there are a number of ways to build a company’s presence online, and Colophon has successfully helped CCS boost its visibility via a number of marketing channels.

 The Process

Colophon is providing and amplifying high-performing blog posts to drive traffic to the site. The fruit of that labor is hard to miss.

But crucially, Colophon has also provided on-page optimization for CCS. It is also now carrying out and managing email marketing and Google PPC Ads for CCS, while also managing the company’s social media accounts (LinkedIn, Facebook), with strong early results.

Colophon’s ability to not only design and host a top-notch website, but also optimize its marketing (both SEO and otherwise), is a big reason it has become one of the top agencies in the Lowcountry and beyond. Learn more now about all that Colophon offers by visiting its comprehensive services page now.

 The Solution

Much of Colophon’s work improving CCS’s SEO and increasing traffic happened behind the scenes.

If there’s a tangible, front-facing aspect of the site’s growth that is worth highlighting, that would have to be CCS’s robust blog, which is well on its way to making a massive difference for the company via the immediate, drastic spike in high-intent traffic that it has accounted for.

With Colophon at the helm, the CCS blog has become a prolific online source on a topic (chronic care management) that generates a ton of search volume. Since late February, the CCS blog has published 12 user-friendly, informative posts, including helpful breakdowns on everything from how to streamline chronic care management in NextGen to explainer pieces on the necessity of important practices like remote patient monitoring.

Thanks to Colophon’s meticulous keyword research, the most recent blog posts on the CCS website are already drawing twice as many hits per month as posts from the previous three months, and given the evergreen nature of these posts, traffic to those posts should increase substantially in the months to come.

This early success has prompted more potential projects — website revamps, email marketing, Google Ads, and more to come … so stay tuned!