Case Study for:
CofC Intentionality

 The Company

CofC Intentionality is more than a college club — it’s a movement of students who want to “live with purpose.” Typical gatherings include tea, physical challenges like weighted vest rucks and workouts, book club discussions, and sharing big ideas with like-minded young people. On a college campus, stress and distractions can overwhelm, and the Intentionality Club offers healthy, positive outlets for students to build community and focus on mind, body, and spirit.

 The Challenge

As a new student-led club, CofC Intentionality needed a polished website to communicate its mission and recruit members. Their activities are diverse — from fitness to book studies — and they wanted a space to tie everything together in a way that felt cohesive, approachable, and inspiring. The site needed to capture their energy and provide a hub where students could easily find information on meetings, events, and how to get involved.

 The Process

Colophon collaborated with truematter, who provided wireframes for the project, and then carried the baton through design and development:

• Built on a student-friendly, mobile-first framework, ensuring easy access from phones on the go.
• Incorporated event and activity pages to showcase exciting future events, and inform about weekly events like rucks, book clubs, and club meetings.
• Created a clear mission-driven narrative, putting purpose and intentional living front and center.

 The Solution

The result is CofCIntentionality.com: a clean, dynamic site that embodies the club’s values. Students can now explore upcoming activities, understand the purpose behind the group, and easily get involved. It communicates energy and positivity while presenting the club as organized, credible, and welcoming.

This project highlights the best of collaboration: truematter’s strong wireframes, Colophon’s custom design and development, and the Beemok team’s guidance on content and direction. Colophon’s Vinicius Coelho provided remarkable organization skills and attention to detail to keep everything moving in the right direction on this project.

Together, the team delivered a site that the club can be proud of — and that helps more students at the College of Charleston connect with a healthier, more intentional way of living.