Case Study for:
Charles Towne Plumbing

 The Company

Under owners Warren and Danielle DeHaven, Charles Towne Plumbing has established itself as Charleston’s go-to full-service plumbing company. Between CTP and its sister companies, Carolina Relining Solutions and Leak Masters USA, the company enjoys a number of advantages that come with offering an all-in-one plumbing model.

No matter a customer’s plumbing issue, CTP is equipped to provide reliable service. The company’s vast offering also includes drain and sewer repair & cleaning, plus water heater repair and replacement services.

 The Challenge

A key for any plumbing company is standing out from the crowd in this increasingly saturated industry. That is a big reason why SEO was one of the most crucial components of this project.

CTP now provides its services throughout the greater Charleston area, and effectively showcasing its presence throughout CTP’s expansive footprint was a top priority in the design of this site.

 The Process

Working closely with both Charles Towne Plumbing and Momentum, Colophon carefully crafted a strategy that would optimize every page of this extensive website for search.

There are a number of plumbing companies in every region, and given the high search volume for all of the top lead-generating terms in plumbing, Colophon knew it had to go to great lengths to make sure it created a site that checks every SEO box.

One of the keys to our success on this front was the effective template we created for CTP’s Services pages. Here, we were able to thread the UX needle of laying out plenty of copy & information without becoming difficult to navigate. This sets the tone for Charles Towne Plumbing to be an authoritative source, but still offer a great navigation experience for potential customers.

Another highlight of our SEO-friendly site design was the series of Locations landing pages we designed, which have already proven effective at capturing search volume.

 The Solution

Thanks to this site’s design and effective SEO implementation, whether someone is searching online for Daniel Island plumbing, Folly Beach pipe repair, Isle of Palms sink and faucet repair — we could go on listing examples of all the problems CTP can solve in all the areas it serves, but you get the picture — we’ve ensured that Charles Towne Plumbing will be one of the first providers they see.

From there, this informative, mobile-friendly website loaded with can’t-miss CTAs takes care of the rest, and voilà — Charles Towne Plumbing has another soon-to-be satisfied customer.