Case Study for:
Swift Marine

 The Company

Locally owned and operated Swift Marine — which is now an all-encompassing boat repair business that is well-known across the 20 marinas and yacht clubs in the Charleston area — started in 2010 as a diving and detailing company.

From boat and yacht repair services to management services to detailing services (for a variety of boats including motor yachts, center consoles, sailing yachts, ships, and commercial vessels), Swift Marine has established itself as an indispensable asset to countless boat owners from the waters of Charleston all the way down to Florida.

 The Challenge

Swift Marine’s website needed a facelift on multiple fronts, and that’s exactly what Colophon New Media provided. The previous version of the site had become out-of-date, and its structural issues were hurting both its performance and its search visibility.

Enter Colophon, which overhauled the way the site is structured and hosted in a way that has paid dividends.

The streamlined back-end code and site design from a technical perspective are complemented by a much-improved front-end look that visitors to the site can’t miss.

 The Process

Colophon worked hand-in-hand with Swift Marine owner John Park to complete the extensive, much-needed overhaul of his company’s website.

Sticking to the proven Colophon Three-Phase Web Development Process, we managed to produce a new, high-performance site that moves faster and, crucially, ranks well in search for the competitive, high-demand boat services it provides.

Colophon is also managing Google Ads for Swift Marine as it flexes its expertise in not only building great websites, but maximizing their visibility. As anyone in this business is well-aware, improved search visibility is one of the most surefire ways to attract more leads, more customers and more revenue.

 The Solution

One thing Swift Marine owner John Park, who owns highly respected Charleston marketing agency Page Authority Pro, had down pat before partnering with Colophon on this project was content: Park’s expertise in SEO was apparent in the previous version of the site, and the new one boasts a streamlined structure that more effectively showcases that expertise.

All of Swift Marine’s helpful, user-friendly content — from detailed explainers on everything Swift Marine offers to his must-read company blog — now has the aesthetically pleasing, easy-to-navigate online home that it deserves.