Case Study for:
Forino Co. L.P.

 The Company

Forino is a large construction company with a broad set of capabilities. To date, Forino has amassed revenues over $1.53 billion by selling over 7,600 residential homes and developing over 95 communities and counting.

 The Challenge

Forino provides services in two primary geographic location in the United States: Pennsylvania and South Carolina. This creates a challenge to presenting content to users, as Forino provides a number of services generally (residential construction, commercial construction, rentals, etc.) but then also needs to present available inventory in each where they operate.

The legacy Forino website attempted to handle this challenge by using a system of where users would toggle between Pennsylvania and South Carolina and then showing available inventory. This sort of split the website into 2 parts. The problem, was that the general services and presentation of Forino as a company was stuck in the middle of the two parts and entire system was confusion to use. There were also a number of technical errors on the legacy website and they were not being resolved by the company that was supposed to be managing it.

Forino came to Colophon for a complete redesign and development project.

 The Process

Using Colophon’s Three Phase Development Process, the new Forino took shape by starting with a number of in depth discussions of how content would be presented.

 The Solution

Working with Forino administrators, Colophon created a solution that would allow users to easily learn about Forino as a company and understand their services, while at the same time search inventory for homes across Pennsylvania and South Carolina.

The website also allow easy scaling of company using an organized database of inventory where new regions can be added with click. Colophon has expertise using the Google mapping API and uses the technology to allow users to search using a map. As inventory comes and goes from the website, the map is updated instantly.

Colophon also provides Website Hosting & Security for Forino and a Maintenance Plan to help them grow and thrive in their competitive market.