Case Study for:
Keynote Speaker Lab

 The Company

The Keynote Speaker Lab is a speaker-focused incubator designed to develop, refine, and elevate keynote speakers at all stages of their careers. Backed by Seth Dechtman’s decades of experience and deep industry relationships, the Lab offers structured coaching, strategy, and lead-generation support to help speakers scale their reach quickly and sustainably.

 The Challenge

The initiative needed a highly focused and fully dynamic landing page—fast. The goal was to create a co-branded digital presence housed on a new domain (KeynoteSpeakerLab.com) with copy, visuals, and modules that could evolve over time. As the offering grows, the landing page must be dynamic enough to grow with it.

 The Process

Colophon New Media designed and developed a streamlined, conversion-ready landing page. We focused on:

– Designing a clean, modern layout with room for future expansion based on the customer’s vision & requirements.
– Building fully editable modules for photos, bios, testimonials, and program details.
– Structuring the page for search performance and long-term marketing use.
– Telling a great story and providing clear pathways for prospects to contact Seth and apply to the Lab.

 The Solution

The final product is a crisp, fast, and flexible landing page that positions The Keynote Speaker Lab as a premium offering from a trusted industry leader. As the program continues to build momentum, the page is ready to expand with more content, more success stories, and more opportunities.

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