Case Study for:
Trident Anesthesia Group

 The Company

Trident Anesthesia Group has been a leader in Charleston healthcare for decades. Their team of physicians and CRNAs provides trusted anesthesia services in a variety of surgical and medical settings, earning a reputation for professionalism, safety, and care throughout the Lowcountry. As the medical industry has become increasingly competitive online, Trident needed a site that projected the same authority digitally as they do in the operating room.

 The Challenge

The previous site had served its purpose but was beginning to feel dated. Trident Anesthesia wanted a more visually powerful design that communicated expertise and professionalism at a glance. At the same time, they needed to address SEO challenges: the old sitemap and keyword targeting weren’t positioned to capture valuable search traffic. To continue growing their practice, they required a site that worked as both a marketing tool and a credibility builder.

 The Process

Colophon developed a plan that combined modern design with strategic SEO enhancements:

• Redesigned the website with a clean, contemporary look that emphasized clarity and professionalism.
• Integrated large, web-friendly visuals to give the site a modern polish.
• Rebuilt the sitemap and expanded keyword coverage, targeting high-value search terms in the Charleston healthcare market.
• Structured service pages to support Search Engine Optimization goals while providing clear, patient-friendly information.
• Optimized the site for mobile use, ensuring accessibility for patients and healthcare partners on any device.

 The Solution

The new TridentAnesthesiaGroup.com achieves exactly what the client envisioned: a polished, high-performing website that elevates their digital presence. It not only showcases the expertise of their anesthesiologists and CRNAs but also positions them for stronger search performance across Charleston and beyond.

This redesign reflects Colophon’s commitment to long-term partnerships — from the original build six years ago to today’s fully modernized platform. With Website Development and Custom Website Design driving the user experience, and SEO upgrades built in from the start, Trident Anesthesia Group now has a website ready to support their continued growth as a leader in local healthcare.

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