Colophon Membership Solutions Build Community and Revenue

Story by: Colophon Editor
June 10, 2009

Consumer Clubs have popped up in every corner of the retail world. For the customer, the notion of being an insider who receives exclusive consideration from the retailer is a powerful draw.  For the retailer, club memberships mean customer loyalty and return business.This is particularly true of paid club memberships, which guarantee the retailer a form of regular income.

Memberships are also exploding in popularity among online retailers, and Colophon New Media is on the forefront of the trend. For example, take long-time Colophon client, medical intuitive Caroline Sutherland.

Ms. Sutherland has been a Colophon client for over four years. In that time we have consistently updated and upgraded her website to keep pace with her growing business and the changes in web technologies.Today, her website is a fully featured clearinghouse of useful information and products dealing with homeopathic health, wellness, diet and nutrition. 

A recent update has been the addition of a Membership function in her shopping cart, known as her Circle of Friends.Circle of Friends allows customers to create memberships that are billed on a monthly basis.Features of the system include:

• Customer interface for membership purchases, including membership details and easy cancellations.
• Connection with billing gateway to offer monthly billing including 1-month free trials.
• Reporting tools included in shopping cart administrator.