Colophon Membership Solutions Build Community and Revenue

Story by: Colophon Editor
June 10, 2009

Caroline Sutherland's Circle of Friends MembershipConsumer Clubs have popped up in every corner of the retail world. For the customer, the notion of being an insider who receives exclusive consideration from the retailer is a powerful draw.  For the retailer, club memberships mean customer loyalty and return business.This is particularly true of paid club memberships, which guarantee the retailer a form of regular income.

Memberships are also exploding in popularity among online retailers, and Colophon New Media is on the forefront of the trend. For example, take long-time Colophon client, medical intuitive Caroline Sutherland.

Ms. Sutherland has been a Colophon client for over four years. In that time we have consistently updated and upgraded her website to keep pace with her growing business and the changes in web technologies.Today, her website is a fully featured clearinghouse of useful information and products dealing with homeopathic health, wellness, diet and nutrition. 

A recent update has been the addition of a Membership function in her shopping cart, known as her Circle of Friends.Circle of Friends allows customers to create memberships that are billed on a monthly basis.Features of the system include:

  • Customer interface for membership purchases, including membership details and easy cancellations.
  • Connection with billing gateway to offer monthly billing including 1-month free trials.
  • Reporting tools included in shopping cart administrator.
See all News

Are you ready

to get service and support that
will help your business grow and succeed online?

Get Started With a Powerful Plan
  • Design


    We serve our customers by developing attractive, highly optimized websites that are focused on improving sales.

    Learn More
  • Hosting


    Colophon’s hosting service is focused on stability and security. As technology evolves so should your host.

    Learn More
  • Maintenance


    Colophon New Media provides website maintenance plans that ensure your site runs smoothly and effectively at all times.

    Learn More
  • Marketing


    Colophon offers data-driven Paid Search Marketing Campaigns with Google and Facebook, and online Press Release Management.

    Learn More