Search Engine Optimization (SEO) and AI Optimization (AIO) building the foundation for organic growth

Why Is SEO So Important?

SEO helps your website rank higher in search engine results, making it easier for potential customers to find you while they are actively looking for your products or services. A well-executed SEO strategy increases your website’s visibility, improves your domain authority, and drives consistent, targeted traffic for the long haul. In tandem with top-notch website development and structure, SEO offers long-lasting results, creating a solid foundation for sustained future growth.

At Colophon, our approach to SEO starts with the structure of your website from the initial development phase. A well-structured website is the best foundation to build upon with SEO. Our offered SEO services below take your SEO foundation to the next level to build your page rank and get your business to #1 on Google:

• Free SEO Audits for Your Website
• Keyword Research
• Keyword-Driven Copywriting and Tag Editing
• On-Page Optimization
• Blog and Social Media Content Marketing and Management
• Backlink and Citation Building
• SEO Consulting Services

Contact us for a free SEO Audit for your website.

What is AIO or GEO?

AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization) largely mean the same thing: Getting your business to rank well on generative AI engines and chatbots like ChatGPT, Perplexity, Claude, Gemini, and many more.

AI is fast-changing and the advent of “clickless” searches is happening faster than anything seen in the marketing industry. Impressions and clicks are becoming less important KPIs, and instead, the new age of ‘search’ is your website ranking on Generative AI platforms as a cited source or recommended business or product for your target demographic. Instead of Googling, consumers are asking ChatGPT “Who are the top 3 plumbers in my area?” or “What products would you recommend for my condition to solve my problem?”.

So how do you ensure you rank on AI platforms? Simple.

As of this writing, the principles of AIO and GEO are largely similar to SEO. AI bots crawl data from all over the internet. Using your website as an anchor, AI crawls everything they can find about your business – Google Business profiles, social media profiles on LinkedIn, Instagram, Facebook, (etc.), and citations & backlinks to your website from reputable sources. Never has it been more important to ensure you are delivering a consistent, targeted message across your entire digital presence. Large Language Models (LLMs) are aggregating data from everywhere – and you must have an authoritative domain, strong social media content & engagement, a gorgeous website that generates traffic & converts leads, and optimized reviews across citations to ensure your business is in pole position for your industry. The marketing world has truly extended to a competition on all fronts.

As the AI industry continues to evolve, you need a partner that understands how these platforms and this technology work at a granular level. You can no longer afford to outsource your marketing to non-savvy agencies that have thrown their playbooks out the window. Colophon New Media is uniquely positioned as a premier technology expert in the digital marketing space to provide crucial insights and continuous support for your business to ensure you are not left behind.

Get in touch today to discuss how to ensure your business is optimized for Artificial Intelligence and the new era of search.

Colophon New Media provides the following digital marketing suite of Paid Media, Search Engine Optimization (SEO) , and AI Optimization (AIO) services: