Web Design & Development
Case Studies

	H2 Builders Inc. Read the Case Study
	Hotze Pharmacy Read the Case Study
	STRUCTURES Building Company, Charleston, SC Read the Case Study
	CORFAC International Read the Case Study
	Palmetto Row Read the Case Study
	Marsh Marketing / Michael Roberts Construction Read the Case Study
	Hank's Seafood, Charleston Read the Case Study
	Garden Club of Virginia Read the Case Study
	Hook Advertising for Rev Foods Restaurant: Taco Boy Read the Case Study
	MERCATO Italian Restaurant, Charleston, SC Read the Case Study
	Dr. Ann Wellness Read the Case Study
	Stevens Towing, Charleston, SC Read the Case Study
	MCG Photography, Charleston, SC Read the Case Study
	Vince Poscente, Dallas, TX Read the Case Study
	Sierra Guitars Read the Case Study
	Joel and Granot Commercial Real Estate Read the Case Study

More Case Studies

The re-development of the Charleston City Marina Website, followed a similar project that Colophon New Media completed in 2006 for the Charleston City Boatyard. Both companies are owned and operated by the Beach Company. The Marketing department at the City Marina, headed by Mr. K.C. Rennie wanted to create an updated look and streamlined design that would share design elements with the City Boatyard website. They needed to create continuity between the two complimentary businesses while maintaining individual branding.

The solution was to draw from design elements in the City Boatyard site and at the same time create a unique and thoroughly helpful new Marina website. Among the new features in the Marina site are a complete presentation of all the marina amenities, a contact form for reserving dock space and and extensive list of local restaurants and preferred vendors that is kept up-to-date by Marina staff.

Website content is updated by the Charleston City Marina using a tool called Site_Manager 2.0. This custom-installed web content manager allows staff to make fast and easy updates directly from their web browser from any computer in the world. The system is secure and runs on all platforms.

For more information on Site_Manager and custom web design and development contact Colophon.

H2 BUILDERS INC. is a large custom home builder with a staff of over 55 operating in the Hilton Head, SC area. Colophon New Media provides H2 Builders with a complete web marketing solution.

H2 Builders came to CNM with the objective of improving their web presence. CNM started with a complete analysis of H2's existing marketing materials and worked with the management team to establish goals for the next-generation website. Three major objectives were identified in the re-development process:

1. Create a strong visual impact around the H2 Homes and showcase product
2. Improve navigation of the website
3. Give users a simple and direct path to contact the company and collect data for qualified leads

In order to showcase product and allow the site to updated quickly, CNM development customized administrator's tools that allow H2 to add product to the site through a web-based, secure system. Each home displayed on the site include rendering, floor plans, descriptions and an unlimited number of photos. H2 administrators simply login, add data and click submit. The new records are instantly posted on the website. Through the system the website is updated often, this in turn encourages repeat visits from interested home buyers.

The site's navigation was tested through a simple, "wire-frame" system that allowed the development team to flush-out and potential problems with navigation. The result is a website that is clean, attractive and easy-to-use. The new H2 Builder's website was designed with the companys' clients in mind. Visitors are immediately presented with product and have the option to browse homes or contact the company through a simple contact form.

CNM provides H2 Builders with a leading-edge ColdFusion MX 7.0 hosting plan, running on super-fast and secure servers.

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