Case Studies

The re-development of the Charleston City Marina Website, followed a similar project that Colophon New Media completed in 2006 for the Charleston City Boatyard. Both companies are owned and operated by the Beach Company. The Marketing department at the City Marina, headed by Mr. K.C. Rennie wanted to create an updated look and streamlined design that would share design elements with the City Boatyard website. They needed to create continuity between the two complimentary businesses while maintaining individual branding.

The solution was to draw from design elements in the City Boatyard site and at the same time create a unique and thoroughly helpful new Marina website. Among the new features in the Marina site are a complete presentation of all the marina amenities, a contact form for reserving dock space and and extensive list of local restaurants and preferred vendors that is kept up-to-date by Marina staff.

Website content is updated by the Charleston City Marina using a tool called Site_Manager 2.0. This custom-installed web content manager allows staff to make fast and easy updates directly from their web browser from any computer in the world. The system is secure and runs on all platforms.

For more information on Site_Manager and custom web design and development contact Colophon.

WealthBuilder is a software product sold at the website mortgageloantools.com. The product is produced by WealthBuilder and Wunderli Financial and Creative Services.

Colophon New Media provided Wunderli with website redevelopment services, taking their existing web content and intergrating it into a new, streamlined design. The site features an enhanced presentation of the features of the software as well as a improved customer service area. WealthBuilder and Wunderli Financial and Creative Services updates their software on a regular basis. Colophon provides the company with website maintenance, keeping the site up-to-date.

Colophon also provides website hosting to WealthBuilder.

Angie the Ant is an animated character with a book, Angie the Ant & the Bumblebee Tree, a stuffed toy, and a variety of other fun accessories. Angie is also emerging as a national figure against child abuse. The production is the effort of Susi B. Marketing of Charleston, SC.

Colophon New Media has created a website for Susi B. Marketing that offers a fun and interactive presentation about Angie the Ant and the characters in her book. The website also allows visitors to sign up for Team Angie.

The website allows Angie the Ant administrators to make fast and easy updates through a custom-built Administrator's Area. They simply enter the text, links and images and press SUBMIT. Instantly, the website is updated.

CNM is also to provide Susi B. Marketing and Angie the Ant, with website design hosting, maintenance and marketing services.

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H2 BUILDERS INC. is a large custom home builder with a staff of over 55 operating in the Hilton Head, SC area. Colophon New Media provides H2 Builders with a complete web marketing solution.

H2 Builders came to CNM with the objective of improving their web presence. CNM started with a complete analysis of H2's existing marketing materials and worked with the management team to establish goals for the next-generation website. Three major objectives were identified in the re-development process:

1. Create a strong visual impact around the H2 Homes and showcase product
2. Improve navigation of the website
3. Give users a simple and direct path to contact the company and collect data for qualified leads

In order to showcase product and allow the site to updated quickly, CNM development customized administrator's tools that allow H2 to add product to the site through a web-based, secure system. Each home displayed on the site include rendering, floor plans, descriptions and an unlimited number of photos. H2 administrators simply login, add data and click submit. The new records are instantly posted on the website. Through the system the website is updated often, this in turn encourages repeat visits from interested home buyers.

The site's navigation was tested through a simple, "wire-frame" system that allowed the development team to flush-out and potential problems with navigation. The result is a website that is clean, attractive and easy-to-use. The new H2 Builder's website was designed with the companys' clients in mind. Visitors are immediately presented with product and have the option to browse homes or contact the company through a simple contact form.

CNM provides H2 Builders with a leading-edge ColdFusion MX 7.0 hosting plan, running on super-fast and secure servers.

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The Lisi Company came to Colophon to develop a website that was informative to prospective house buyers and also served the needs of homeowners in the neighborhood.

Colophon developed an interactive website that includes a pop-up, multimedia presentation, interactive maps and floor plans and a pasword-protected Homeowner's Area. CNM also integrated materials in part provided by IVS Video and McKeller and Associates, both of Charleston, SC.

Colophon also collaborated on the project with Einstein Design run by Tamra Scott . Tamra worked with Colophon to create continuity across all of the Whitney Lake marketing materials which she created including, billboards, magazine ads, letterhead and pamphlets.

CNM collected and integrated all components of the project - developing a robust and "scalable" system. The organization of the website will allow it to grow and evolve with the planned 5 year construction project. As more howeowners move into the community, important featurees will be added to the Customer Service area of the website.

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MCG Photography specializes in Weddings, Portraits. The husband and wife team of Ms. Corrie McGovern and Mr. James McGavick were trained at the Brooks Institute of Photography in Santa Barbara CA. Their work is both technical and artistic.

MCG asked CNM to create a website that reflected the sophisticated and artistic elements of her work. CNM developed a FLASH - based site that includes an engaging introduction followed by a clear presentation of MCG's services. Features include interactive galleries, audio and an "instant-email" contact form that submits information directly to MCG Photography.

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