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We serve our customers by developing attractive, highly optimized websites that are focused on improving sales.
Learn MoreYour Website Is Built. Now Let’s Get You Some Customers.
An Expert Website Marketing Audit & 6-Month Growth Plan for $399.
You built your website with ChatGPT, Lovable, Claude, or another AI tool. I bet it looks pretty impressive. You’ve got your business information, contact forms, and everything else ready to go.
There’s just one problem you’re having: Where are all my customers?
Here’s something we’ve learned after more than 20 years in the website and marketing business: Getting a website online is one thing. Getting people to visit it, trust your business, and become customers is an entirely different challenge.
And that’s something AI website builders aren’t able to magically figure out for you.
At Colophon, we help businesses turn websites into actual marketing tools. And we want to help you do just that.
For $399, our team will evaluate your website and key citations, analyze your market and competition, identify opportunities for SEO, GEO, and advertising, and develop a customized six-month digital marketing roadmap.
You’ll know what needs to be done, why it matters, and how to get there.
Real research. Real recommendations. A plan you can actually use.
You Built the Website. But What’s Your Plan to Market It?
AI has made building websites easier and more accessible than ever.
The same rules of digital marketing still apply, though. Your website needs to show up when potential customers are searching, communicate why they should choose your business, and make it easy for them to take action and get in touch with and pay you.
Here are some issues that may sound familiar to you if you’re reading this:
- Your website looks great but isn’t ranking on Google.
- You aren’t appearing in ChatGPT recommendations.
- You’re ready to run Google, Facebook, or Instagram Ads but have no idea what keywords to target, what to spend, or whether your website is even prepared to convert that traffic.
The first step in the right direction is establishing a gameplan – which is what this audit includes.
What Does Your $399 Website Marketing Audit Include?
Unlike automated SEO audits that spit out generic reports and technical scores, our assessment is customized to your business, customers, competition, and goals.
How you should read that sentence: We’re actually doing work and using proprietary data over the 20+ years in business to customize this audit, not just selling you what ChatGPT spits out
Here’s what we’ll evaluate.
1
SEO, GEO & Search Visibility
Where does your business currently stand on Google and AI-powered search platforms?
We’ll assess your website’s search visibility, technical SEO, content organization, and opportunities to improve discoverability.
We’ll also perform some initial keyword research to identify real examples of searches your business could target, along with opportunities to improve your positioning for AI-driven discovery.
2
Competitor & Market Research
What are your competitors doing that you aren’t?
We’ll review relevant local or national competitors, examine how they’re positioning themselves online, and identify opportunities to differentiate your business.
We’re not interested in recommending the same generic marketing strategy to a Charleston contractor and a nationwide ecommerce business.
Different markets require different approaches.
3
Website Design, UX & Conversion Opportunities
Getting people to your website is only half the battle.
We’ll evaluate your site’s messaging, navigation, calls to action, mobile experience, and conversion opportunities.
We’ll also flag technical or design issues that could interfere with your marketing efforts.
Sometimes a few strategic improvements can make a meaningful difference without requiring a complete rebuild.
4
Analytics, Advertising & Marketing History
What have you tried before? What’s worked? What’s been a waste of money?
Where access and data are available, we’ll review Google Analytics, Google Search Console, AI recommendations, previous advertising performance, and other relevant marketing information.
We’ll also evaluate your Google Business Profile if local visibility matters for your business.
The goal is to make informed recommendations based on what we can actually learn about your business, rather than starting from scratch.
5
Your Customized Six-Month Marketing Roadmap
We’ll organize all these findings and next steps into a practical six-month marketing plan with prioritized recommendations, example keyword opportunities, technical improvements, and suggested next steps.
You’ll understand what should happen first, what can come later, and where we believe your marketing investment will be best spent.
What Will You Actually Receive?
For $399, you’ll receive:
Comprehensive Marketing Audit Spreadsheet
Our findings across your website, SEO/GEO, competitors, analytics, advertising, and marketing opportunities.
Customized 6-Month Growth Roadmap
A prioritized plan outlining where to focus your marketing efforts and which website improvements should support them.
Initial Keyword & Competitive Research
Real examples of relevant keyword opportunities and competitor strategies worth investigating.
Our 10 DIY Marketing Recommendations
Practical ways to improve your website’s visibility and online presence without a marketing agency or a big budget.
A Custom Colophon Proposal
Our recommendations for how our team could execute the plan, including relevant development, SEO, GEO, and advertising services.
A Live Strategy Review
We’ll walk through the findings together, answer your questions, and discuss your options.
I’ll repeat it: We’re not recycling a template. We’re building you an actually useful digital marketing strategy with our tried-and-true playbooks.
Why Get Your Marketing Strategy From Colophon?
Because we’re not just a marketing agency.
And we’re not just a website development company, either.
We’ve been designing, building, hosting, and marketing business websites since 2003. Our team combines technical expertise with professional SEO, GEO, Google Ads, Meta advertising, and conversion strategy.
That means we understand how the entire system works together holistically.
We identify whether you need better content, stronger search visibility, a more effective advertising campaign, improvements to your website or security, or some combination of everything.
And if your AI-built website needs professional development before it’s ready for marketing, we’ll tell you that, too.
You can learn more about our You Build It, We Fix It service if you’d like help turning your AI website into a more professional business tool.
How Does the Process Work?
STEP 1
Get in Touch.
Fill out our short contact form and tell us about your website and business, and we’ll arrange an introductory meeting.
STEP 2
Let’s Talk About Your Goals.
We’ll discuss your customers, competition, marketing history, business objectives, a realistic budget / time commitment, and what you’ve tried so far.
If we’re a good fit, we’ll move forward with the $399 audit and schedule our follow-up strategy meeting, typically about two weeks later.
STEP 3
We Do the Research.
Our team gets to work evaluating your website, competitors, marketing performance, search opportunities, and technical needs.
We’ll compile our findings into a comprehensive audit, six-month roadmap, and customized proposal, then send everything over for your review.
STEP 4
We Review Everything Together.
We’ll meet to discuss the findings, explain our recommendations, and answer your questions.
You’ve paid for the expertise, and the roadmap is 100% yours to use as you’d like.
Frequently Asked Questions
Is this audit only for websites built with AI?
Nope! We’re particularly interested in helping businesses that have built their own websites with AI tools given the rising popularity in these solutions, but our marketing audits are available for virtually any business website. WordPress, Shopify, Wix, Squarespace, custom-coded, or AI-generated—we’re happy to take a look.
Can you help my website rank on Google and appear in ChatGPT?
We can evaluate your current visibility, identify realistic SEO and GEO opportunities, and recommend improvements to your website and broader online presence. No agency can (or should!) guarantee rankings or AI recommendations, but we can help you establish a much stronger foundation for being discovered and have a track record of positive results for hundreds of other happy customers over the year.
Will you review my Google Ads or previous marketing campaigns?
Yes, when relevant data and account access are available. Reviewing past performance can help us understand what’s worked, what’s underperformed, and where your future marketing efforts might be most effective.
What if my website needs technical improvements before I start marketing?
We’ll identify the issues and include relevant recommendations in your roadmap. If substantial design or development work is required, we’ll explain why and include potential solutions in our proposal.
Do I have to hire Colophon after the audit?
Nope. No strings attached. The $399 covers the audit, recommendations, roadmap, and strategy consultation. You’re welcome to implement the recommendations yourself, work with another provider, or hire Colophon for ongoing services if we’re the best fit.
Is $399 the total cost of the marketing audit?
Yes, for the agreed-upon standard assessment described here. Additional website development, marketing execution, advertising budgets, and ongoing services are of course separate. We’ll discuss any unusually complex requirements before beginning.
Stop Guessing. Start Growing.
You’ve already put time and effort into creating your website.
Now it’s time to make sure that investment actually helps grow your business.
For $399, we’ll give you a professional assessment of where you stand, where the opportunities are, and what we’d recommend doing over the next six months.
There’s no obligation to hire us afterward, and there’s no generic, automated, dime-a-dozen report. Just experienced advice from a team that builds and markets websites for a living and wants you to succeed, too.
Let’s figure out how to make your website work harder for your business.
Tell us about your business using the form below. We’ll schedule a conversation and discuss the next steps.
