Design
We serve our customers by developing attractive, highly optimized websites that are focused on improving sales.
Learn MoreWe recently completed a major website revamp for our longtime partner, Infinity Aviation Group (IAG). Returning to us a year after their initial launch, the IAG team needed a digital platform that reflected their rapid physical expansion and updated brand identity.
Infinity Aviation Group is a premier player in the private aviation sector, providing elite aircraft management and charter services. With their recent acquisition of private airport space and Fixed-Base Operator (FBO) services in Vero Beach, Florida, they are scaling their footprint to serve private pilots worldwide.
Following their recent acquisitions, IAG has shifted their brand toward a lighter, airier identity featuring clean white backgrounds, striking high-resolution imagery, and expansive white space. Our challenge was to completely reskin the existing website to match this new premium aesthetic without disrupting their current operations. Furthermore, the backend needed to be fundamentally re-architected so the site could seamlessly handle a massive influx of future global FBO acquisitions.
Our team used our signature 3-phase development process, working hand in hand with Lexi Boese from Surf the High Tide, who crafted the targeted copy and messaging. To ensure the site remains exceptionally easy to use and maintain, our developers hand-coded a system of flexible custom blocks. Instead of locking the client into rigid layouts or relying on clunky third-party page builder plugins that always break during expansions, we built a modular, low-maintenance engine. This gives the Infinity team the freedom to launch new airport location pages in a few clicks, ensuring their digital presence grows effortlessly alongside their physical acquisitions.
The end result is a breathtaking, high-performance website that positions Infinity Aviation Group at the top of the luxury aviation market. By balancing a clean, minimalist frontend with a robust backend, Colophon delivered a platform optimized to convert marketing leads as they scale their marketing with local SEO and Google/Meta ad campaigns in their FBO target areas.
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We serve our customers by developing attractive, highly optimized websites that are focused on improving sales.
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