Case Study for:
Real Estate Brokers & Agents Park27

 The Company

Park27 is a leading luxury real estate agency based in Richmond, Virginia. They excel at listing premier homes across the Richmond area while maintaining a distinguished international profile, specifically representing luxury properties in Italy.

 The Challenge

Following an initial name change last year, we quickly reskinned the previous website to reflect the transition from Small Real Estate and redirected their old smallrealestate.com domain to the new park27.re domain. Earlier this year, Chris returned to us for a complete digital overhaul. The primary challenge was creating a highly comprehensive website that fully contained their various assets. The old platform relied heavily on external links and third-party tools, which disrupted the user journey. Chris wanted a seamless, unified user experience completely housed under one digital roof, all while protecting and maintaining Park27’s exceptional local SEO rankings in the highly competitive Richmond market.

 The Process

This project really showed off our design chops, and we are incredibly proud of the brilliant work our own Khalil did to bring this vision to life. Khalil meticulously crafted an elegant, exquisite design that captures the true essence of luxury real estate, blending high-end visuals with intuitive brand messaging.

On the technical side, our developers did some serious heavy lifting to eliminate third-party dependencies. Instead of relying on external widgets that could slow down the site, our team custom-coded bespoke financial and real estate calculators directly into the platform, ensuring they preserved valuable search traffic. To guarantee the site remains exceptionally easy to use and maintain, we engineered the entire platform on a solid foundation of custom blocks. This low-maintenance backend allows the Park27 team to effortlessly manage high-end property listings and add new website pages without any technical friction.

 The Solution

The result is a truly stunning, high-performance website that perfectly balances custom luxury design with lightning-fast speeds on both mobile and desktop. Built on a self-reliant foundation, the new platform is ready to scale globally as Park27 continues to grow.

Check out our premier real estate and property portfolio work here:

• South Coast Commercial
• Voyage Auctions
• Sonoma County Properties
• Portfolio:  https://www.cnmwebsite.com/case-studies/