Case Study for:
Endodontics Ltd.

We are proud to unveil the new Endodontics Ltd. website, marking an important new chapter for the practice under the leadership of Dr. Bailey Weightman. An accomplished endodontist, Dr. Weightman is stepping into leading the practice following Dr. Jason Cohen, who founded and led the practice for 25 years.

This project required thoughtful collaboration across generations of leadership. By working with Dr. Cohen early in the process and Dr. Weightman through launch, we were able to preserve the legacy of the practice while positioning it confidently for the future.

 

 The Company

Endodontics Ltd. is a respected specialty dental practice serving patients and referring providers in the Charleston area. The practice is known for its clinical excellence, professionalism, and long-standing relationships within the local dental community.

 The Challenge

The primary challenge was designing a website that clearly served multiple audiences while reflecting a change in ownership. The site needed to:

– Communicate trust and continuity for existing patients
– Clearly inform potential patients exploring the practice
– Provide an efficient form system for referring doctors and dentists

At the same time, the website had to honor the legacy built over decades while introducing new leadership in a seamless, reassuring way.

 The Process

Colophon New Media guided the project using our Three-Phase Development Process, ensuring clarity and alignment at every stage. We focused on:

– Creating a clean, intuitive navigation system for multiple user groups
– Designing a modern, welcoming aesthetic grounded in professionalism
– Preserving brand equity while subtly signaling a new chapter
– Structuring content to make key information easy to find for patients and referring providers

 The Solution

The final result is a polished, thoughtfully structured website that reflects both continuity and growth. Endodontics Ltd. now has a digital presence that supports patients, referring doctors, and staff while confidently introducing Dr. Weightman as the next steward of the practice. We are always proud to support local businesses, and it’s always a perk to have a project like this that is a strong example of how Colophon helps professional medical practices as the top website developers in Charleston.

Explore more Colophon work:
Chronic Care Staffing
Trident Anesthesia Group
Millenia Medical Staffing
Portfolio

 
 
 

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