Case Study for:
Southern Logistics

 The Company

Southern Logistics is a heavy-duty industrial transportation firm that handles the “dirty work” of moving critical freight, specializing in moving hazardous industrial waste. They operate in sectors where reliability isn’t just expected – it’s required. Building trust with prospective customers with a “to the point” website highlighting their years of experience in this industry is a must to properly market their services.

 The Challenge

Southern Logistics (SLI) came to our team with a website that didn’t reflect its strengths. The site did not properly showcase their services, wasn’t optimized for mobile users (which make up well over half of the web traffic), and failed to convey the credibility and reliability that sets SLI apart. Industrial clients want to feel assured from a crisp, credible website, and the previous website did not have the attention to detail that matters in this industry. The development team, led by Lucas Nazario, who programmed this website from front-to-back, was up for the challenge.

 The Process

Working with the Momentum team, Colophon New Media led the project from design through development and, as always, is here to host and maintain:

• Built a mobile-first, responsive design, ensuring the web traffic for industrial decision-makers using their cell phones is optimal.

• Created dedicated service pages to boost SEO and allow the audience to navigate specifically where they want to go.

• Highlighted trust-building elements like their expertise and areas of service.

• Clear Calls-to-Action (CTAs)—“Get a Quote”, “Request Emergency Service”—prominently on every relevant page to drive conversions.

 The Solution

The solution matches the business’s and industry’s ethos – effective & reliable with no unnecessary “frills”. The Colophon team understands what website functionality and features will maximize your reach while minimizing unnecessary cost for you. When you don’t need the “bells and whistles”, you can be assured that the website and marketing experts at Colophon can still separate you from the pack with a gorgeous, crisp, high-performing custom-coded website that gets the job done.