Email Marketing Campaign Drives Records Sales for The Speaker Agency

Story by: Colophon Editor
August 15, 2012

The Speaker Agency of Marina del Rey, CA has been a Colophon customer since 2004. They are a boutique talent agency providing keynote speakers and entertainment to a global  audience which includes; corporations, trade associations and educational organizations.

Over the past eight years Colophon has designed, built, sent and tracked 100's of email campaigns for The Speaker Agency, sending over 21 million emails and providing the backbone of their sales initiative. Their email database has been strengthened over the years to a rock solid list of high quality opt-in prospects.

As part of email marketing services, Colophon provides analytics of each campaign which has allowed The Speaker Agency to tailor their email marketing efforts in such a way that over the last eight years their sales trend line has been on a consistent, upward climb. Each year is an opportunity to better serve customers and increase sales.

So far in 2012 the Speaker Agency has seen a 28% increase in sales as a result of email marketing over the same period last year. Gross sales set a record for the first half of the year.

Seth Dechtman is the Managing Director of The Speaker Agency has become a good friend of ours. He is an incredible resource for finding talent.

You can reach Seth at: seth@thespeakeragency.com , 877.245.8692 x 1002

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