Case Study for:
Real Estate Brokers & Agents TRI Commercial


TRI Commercial is a San Francisco-based real estate firm that has been serving the Bay area for nearly 40 years. With a staff including more than 75 agents, TRI offers comprehensive sales, leasing, investment, and property management services to its commercial clients. Colophon started working for TRI in 2015 by redesigning their website. In 2021 Colophon relaunched TRI with an upgraded website.

In 2020, many marketers hunkered down in reaction to the pandemic. Others chose a different path, refreshing and retooling their digital marketing efforts to meet new challenges.  As the commercial real estate market reeled, TRI Commercial looked forward and returned to Colophon New Media to update and upgrade the 2015 site. The refreshed site offers reorganized content and new navigation that better features the firm’s capabilities and sales team.

Colophon also integrated a third-party marketing suite by the online commercial real estate service provider, Buildout.

TRI’s new website utilizes responsive design to create a comprehensive user experience on all devices and web browsers. Colophon also hosts the website on a fast, secure, WordPress-Specialized Hosting Platform.


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