Case Study for:
Charleston Unitarian Church

 The Company

The Unitarian Church in Charleston is a historic local congregation with a rich heritage. Beyond being a place of worship, the church serves the community as a premier rental space and wedding venue. Their mission involves supporting diverse groups and providing a welcoming environment for both long-term members and newcomers.

 The Challenge

The church approached us because its old Squarespace site was outdated and underperforming. They were also not seeing the search engine visibility needed to promote their rental spaces and wedding venue.

Our biggest hurdle was the sheer scale of the project; we had to manage more than 30 different page templates to serve a wide range of users, including regular Sunday service watchers, prospective members, staffers, event planners, and future brides and grooms.

 The Process

We used our 3-phase web development process to keep this massive project organized. We were meticulous in designing a customer journey that worked for every type of visitor. Ramiro Modica led the design effort, while our team managed more than 300 punch list items to ensure the site was fully optimized for launch.

Recognizing that the church relies on a diverse team of staffers and volunteers, we focused on creating a platform that is exceptionally easy to use and maintain. We moved beyond a standard setup to build a user-friendly backend that allows different staff members to quickly access and promote their specific groups and events without needing technical expertise. By prioritizing this “low-maintenance” approach, we ensured the church can keep its content fresh and vibrant without the administrative burden or ongoing development costs often associated with large-scale websites.

 The Solution

The result is a beautiful website built for performance and SEO. It serves as a digital home for all kinds of users, whether they are looking for a spiritual community or a historic wedding venue. This project highlights our ability to manage complex, large-scale builds for storied local institutions while driving measurable results through digital marketing.

We love being Charleston’s top digital marketing agency and take great pride in developing websites for local nonprofits and organizations, such as the Unitarian Church.

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