Case Study for:
Product Manufacturers & Distributors IronCraft Fence

IronCraft Fence is based in Summerville, SC and provides residential fencing.


 The Company

IronCraft Fence is an Origin Point brand providing residential fencing in a variety of styles.

 The Challenge

IronCraft Fence, like every individual Origin Point brand, must compete for consumer (and retail employee) attention in the hardware store or big box center and so the site must entice and inform on its own merits. Intuitive navigation, sharp images, and SEO-rich FAQ pages help draw web traffic and arouse interest.

 The Process

The IronCraft Fence site takes customer education to the next level with the unique Fence Calculator which utilizes the Google Maps API and a database of fence products in a mobile-responsive application. This provides customers with an easy-to-use interface when planning their fence purchase. They then save their shopping list or submit it to a sales team for further assistance in their purchase.

 The Solution

Responsive design means the new website works flawlessly on all devices and platforms, with an emphasis on mobile. And a state of the art WordPress content management system (CMS) offers fast, secure access and easy website updates from any device.


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